Job Title: Growth Marketing Manager

Location: London Victoria, Hybrid
Reports to: Senior Marketing Manager

A bit about us

At nudge we believe People need to be in control of their finances. nudge puts you in control of your money. Combining behavioural psychology, data, and personalized education, our financial wellness benefit empowers people to develop their financial skills and knowledge.

A global SaaS solution without conflicting financial products, our inclusive approach is trusted by some of the world’s most recognisable brands, such as Meta, Accenture and PepsiCo to support the financial wellbeing of their employees.

Our culture and values

We are a business that is powered by our culture and the extraordinary people who work here. Our values are central to our culture and embody the behaviours that make us successful. They are “Friends through thick and thin”, “Embracing differences, supporting individuals”, “Leading and Sharing” and “Always Learning”.

About the team

Our team is united by the shared purpose to create brighter financial futures for everyone, everywhere.

We are looking for an experienced and ambitious Growth Marketing Manager to join our market-leading global marketing team.

You will be joining the team at a critical period as we scale our marketing efforts, predominantly in the US and UK, to increase new business and client retention with the world’s top employers.

Role Purpose

As the Marketing Manager you will be leading growth campaigns, optimising marketing strategies, and collaborating with multiple teams to drive engagement and business growth. 

What you will be doing?

Things move fast at nudge, and we are always learning. This means we need to stay agile meaning the responsibilities of a role are never set in stone.

Responsibilities

• Manage and execute growth campaign strategies and plans, leveraging research and previous campaign insights to align with KPIs/targets
• Execute and optimise marketing campaigns for target accounts to achieve impactful results
• Expert in HubSpot workflows and nurtures to drive effective marketing campaigns and nurturing strategies, ensuring measurable results and continuous improvement in campaign performance
• Multimedia asset creation to support campaigns, including copywriting, and briefing design and other providers
• Expert in campaign channel execution: email, paid, (all digital channels)
• Execute events, including webinars, tradeshows and annual awards
• Multivariant testing to provide audience insights to marketing team/business and to refine results
• Partner with cross-functional teams, such as sales, product development, and customer service, to ensure alignment and maximise impact
• Strong collaboration between marketing and sales team to create and implement strategic campaigns to drive business growth
• Expert in Account Based Marketing principles and best practices
• Analyse and report on campaign performance data to identify trends and insights, using this data to make informed decisions.
• Prepare and present results on activities to support campaign and monthly reporting in internal meetings

Skills and experience

Targeted campaigns are a critical part of our growth strategy, so you will need to have experience of understanding commercial needs, creating compelling messaging, and using the full marketing mix to drive engagement with audiences.

We are passionate about tracking results, improving our activity, and demonstrating commercial impact to the wider business - so if you have an analytical, creative brain with a growth mindset this is the role for you – and in return you will get the perfect environment to grow your career.

For this role the ideal candidate should have:

• 3+ years’ experience in a SaaS marketing role
• BSc/MSc degree or recognised accreditation in Marketing to understand broader marketing mix and how to optimise for results
• Employee benefits or HR Tech experience
• Experienced in HubSpot CRM, and understanding of Umbraco
• End to end campaign management experience (full-funnel marketing)
• Copywriting experience and the ability to work with internal/external content and creative teams
• Strong analytical skills and experience with marketing analytics tools (Google analytics, Hubspot or equivalent)
• Ability to work independently and as part of a team in a fast-paced environment.
• Attention to detail and agile for fast paced environment
• Stakeholder management (Commercial teams)
• Knowledge of the most effective marketing tools for growth
• Demonstrated experience and results of using HubSpot workflows and nurtures

Key attributes:

• Commercial awareness and driven by commercial outcomes
• Growth and technical mindset
• Experience working closely with commercial teams and briefing them
• Communication skills to brief commercial teams
• Agile

What’s in it for you?

We have an open, friendly, and supportive work environment that we hope you’ll be proud of. And we’re growing fast which means great opportunities for you and your people to gain broad and diverse experience alongside some of the brightest minds in the industry.

We offer a very competitive reward and benefits package, which includes:

• Share options
• Private Medical Insurance
• Health Cash Plan
• Life Assurance
• Critical illness cover
• A flexible working environment
• 25 days annual leave, plus your birthday off
• A personal learning and development allowance
• A company pension scheme